Are you a strategic thinker, an innovative marketer, and a creative powerhouse eager to make a significant impact? Do you thrive on conducting detailed marketing research, engaging with industry leaders, and harnessing intelligence to craft impactful content that truly resonates with your target audience? If so, we want to hear from you! As a vital member of our marketing team, the Marketing Specialist role is responsible for developing and executing comprehensive marketing campaigns to drive brand awareness and generate leads. The ideal candidate can turn technical knowledge into compelling stories, white papers, social posts, video scripts, and more, and execute those stories through a multi-channel marketing approach that engages internal and external stakeholders.
At SEH, we provide you with the option to work where you live your best work life, whether that's in an office or in a remote location. You choose – that's SEH life!
Responsibilities
Responsibilities:
Team Leadership: Supervise and inspire team members, fostering an environment of engagement, mentorship, coaching, and professional growth. Campaign Strategy: In collaboration with subject matter experts and the marketing team, you'll lead the charge in crafting and directing targeted multi-channel marketing campaigns. Content Creation: With a strong emphasis on content generation, you’ll engage in writing and editing persuasive and captivating content. Your role is crucial in advancing our content/inbound marketing strategy by coordinating with subject matter experts to produce content for our website, such as blogs, case studies, eBooks, etc. Copy Editing: Ensure all content is polished and professional, adhering to our corporate style guide for spelling, grammar, tone, and punctuation. Data Analysis: Analyze marketing data such as campaign results, conversion rates, and traffic to shape future strategies
Qualifications
Required Qualifications:
Minimum of six (6) years’ experience working in marketing or similar role Demonstrated experience in leading and supervising staff Exceptional writing skills, with a proven ability to convey complex ideas in a clear and engaging manner Ability to manage multiple projects simultaneously through prioritization and workload scheduling Demonstrable experience in marketing data analytics and tools Excellent interpersonal skills, with a commitment to working collaboratively within a team to nurture a culture of creativity, trust, and collective success Proactive self-starter, eager to take ownership and initiative with minimal direction Ability to seek, learn from, and use constructive criticism Proficiency in Microsoft 365 and CRM software To be considered for this role, candidates will be requested to present a strong portfolio of writing to be reviewed by the hiring team.
Preferred Qualifications:
Bachelor's Degree in English Literature, Communications, Journalism, Marketing, or a closely related field Five-plus (5+) years of relevant experience working in the A/E/C industry in a similar capacity Familiarity with HubSpot CRM
SEH, Inc.
Saint Paul, - None -, MN 55110
US
