The Brand & Social Media Coordinator plays a pivotal role in building, defending, and expanding our internal/external brand through social media, product campaigns, tradeshows, and website, but not limited to these areas.
Peterson Companies, Inc. is an Equal Opportunity Employer.
Responsibilities
Essential Duties and Responsibilities (additional duties may be assigned):
Develop visually appealing graphics Review/proof content and creatives for consistent voice and brand integrity Develop branded apparel, gifts, and giveaways for company events, tradeshows, etc. Maintain website, update galleries and pages - no coding necessary Coordinate and expand social media presence on Linkedin, Meta (Facebook/Instagram), and others while monitoring social trends, relevant hashtags, etc. to build our audience Monitor all site and page comments and prepare responses Track, collate, and maintain inventory of all marketing, advertising, and promotional materials Maintain inventory of photo work, artwork, and film, and maintain marketing, literature, archive files, and sample files Visit jobsites and attend industry events, tradeshows and company outings to capture supporting photographs and videos Assist HR with recruitment campaigns
Qualifications
Skills essential to succeed in this position include:
Demonstrates keen attention to detail, accuracy, and thoroughness Excellent time-management and organizational skills, and ability to work on multiple projects simultaneously Ability for evaluating trends, assessing new data, and keeping up-to-date with the latest marketing techniques Strong team player - exhibits objectivity and openness to others' views; gives and welcomes feedback; supports everyone's efforts to succeed Effective interpersonal, written and oral communication skills; speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; exhibits good listening and comprehension; keeps others adequately informed Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions
Preferred Education and/or Experience:
Bachelor's degree from four-year college or university in advertising, fine art, design or relevant field Minimum of 3-5 year’s digital experience, particularly with, but not limited to web, social and emerging technologies Equivalent combination of education and experience listed above Expertise in Adobe Creative Suite products required (Photoshop, InDesign, Illustrator, etc.) Portfolio of previous print or digital work
Peterson Companies, Inc.
Chisago City, Chisago, MN 55013
US
