Lip Esteem: From Start-Up to Storefront in Rondo

22 Mar 2022


After decades as a makeup artist, Tameka Jones used her downtime during the pandemic to rethink her path. The result? A line of her own, Lip Esteem, a Black woman–owned beauty start-up specializing in plant-based and gluten- and cruelty-free lip products.

Jones’s line consists of lipsticks, glosses, and liners, with all 12 colors based off her own personal friend group—from her most porcelain-skinned friend to those with deeper skin tones. Plus, she’ll sell an assortment of lip care products fit for combating harsh winters—an exfoliator, vitamin E stick, and moisturizing lip balm.

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