Secrets of Success: Small Business

When the calendar finally flipped to 2021, small business owners everywhere breathed a huge sigh of relief. Anyone who hadn’t gone out of business during the year of the pandemic could congratulate themselves just for staying afloat and surviving.

Twin Cities Business is spotlighting a variety of Minnesota businesses that pivoted, quickly adjusted to the new reality, and made it through the year. 

Some operators actually benefitted from the pandemic. Because many people were working remotely and sheltering in place, everyone was cooking and baking a lot more at home. That was good news for Wrenshall-based Locally Laid Egg Co. Winona-based Wenonah Canoe saw an uptick in demand starting in the summer. Paddling a canoe in the middle of a lake is a great way to socially distance.

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