The Rise of Everyday Entrepreneurs and Their Economic Impact on Communities

13 Apr 2020

In cities and towns all across the United States, a quiet but growing movement of self-determined capitalism is changing the way many see their place in the modern economy. Everyday entrepreneurs have become self-sufficient, using their talents and resourcefulness to create their own commercial ventures with the help of websites. Their innovative approach is not only improving their economic prospects, but enhancing the viability of the communities they live in. As policymakers and others take a deeper interest in the future of work, the ventures of everyday entrepreneurs signal a transformation in the future of workers, who are using the internet to create economic growth at a cellular level.

The sustainability of everyday entrepreneurism lies not just in the affordability, accessibility, and skills training associated with broadband, but also in an evolving desire for people to feel financially empowered and autonomous. While some of those feelings are rooted in a changing economic ecosystem, many of them may also be derived from a rising sense of localism and community.

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